Client
Ajmal Perfumes
Case Study · Beauty · GCC
Ajmal Perfumes — native content discovery at scale.
In-feed native storytelling on premium MENA lifestyle publishers, paired with behavioural retargeting, turned Eid browsing into e-commerce sessions for a heritage GCC perfume house.
The challenge
Stand out in the noisiest retail window of the year.
Eid is the biggest gifting moment in GCC beauty — and also the most competitive, with every perfume house buying paid search and display at the same time.
The brief was to avoid the auction pile-on: drive e-commerce sessions and add-to-cart volumes through storytelling, not just discount banners.
The strategy
Native storytelling, then retarget with precision.
In-feed native
Editorial-style gifting guides and heritage brand stories placed in-feed across premium Arabic and English lifestyle publishers.
Behavioural retargeting
Users who engaged with the native content were retargeted with product-specific creative on premium MENA publishers and social.
On-site e-com pull-through
Creative sequenced from "discover the heritage" to "shop the fragrance" — with every click landing on PDPs optimised for Eid gifting.
The results
Content-led commerce, done right.
+58%
E-commerce sessions
vs prior Eid
0.87%
CTR
Native in-feed
7.1M
Impressions
100% premium supply
3.4×
Add-to-cart uplift
Exposed vs control
Got an Eid, Ramadan or White Friday push coming up?
We'll plan native storytelling and retargeting across MENA's premium publisher network — and measure the uplift against control.