Case studies

Proof of performance across MENA.

From FMCG to luxury and retail, see how agencies use DigiMotive's premium supply to beat plan on reach, attention and sales.

Retail & Ecom CTV & Video Social Programmatic Gaming
Programmatic Video
FMCG · KSA
Nescafé Ice Roast — driving awareness through premium video

Programmatic pre-roll at scale across premium MENA inventory beat the impression plan by 2.4% and delivered a 1.13% CTR.

+2.4%
vs plan imps
1.13%
CTR
139K
unique users
Retail Media
Retail · UAE, KSA
Centrepoint Ramadan — sponsored products powered by Landmark 1P data

Sponsored product placements on Centrepoint during peak season delivered a 6.2× ROAS and a 38% uplift in category share.

6.2×
ROAS
+38%
category share
1.9M
shoppers reached
SmartView
Luxury · GCC
Lancôme — SmartView attention play on YouTube

SmartView audience-first targeting on YouTube drove a 71% VTR and lifted brand favourability by 9pts in post-campaign BLS.

71%
VTR
+9pt
favourability
4.8M
views
Display + Native
Home · UAE
Homes R Us — always-on display & native across Gulf News, Al Arabiya

Premium display plus native storytelling across MENA publishers drove a 3.1× lift in consideration and reduced CPL by 42%.

3.1×
consideration lift
-42%
CPL
12M
impressions
CTV — WatchIt
Telco · KSA
WatchIt exclusive — CTV reach for a telco launch

Prime-time CTV on MENA's exclusive WatchIt platform delivered 94% completion rate and a 22% incremental reach on top of linear.

94%
VCR
+22%
incr. reach
3.6M
households
Native
Beauty · GCC
Ajmal Perfumes — native content discovery at scale

In-feed native on premium MENA publishers combined with retargeting lifted e-commerce sessions by 58% during Eid.

+58%
sessions
0.87%
CTR
7.1M
imps
Snapchat Commercials
Fashion · KSA
Snapchat Commercials — fashion brand back-to-school push

Non-skippable Snap Commercials with AR try-on generated 2.3× swipe-up rate vs benchmark and a 4.9× store-visit uplift.

2.3×
swipe-up
4.9×
store visits
6.4M
reach
In-Gaming
Auto · UAE
In-game intrinsic placements across EA FC & Roblox

Brand lift study run via Adelaide attention scoring showed a 14pt lift in unaided recall among 18–34 gamers.

+14pt
unaided recall
82
attention score
2.8M
gamers
Retail Media — Mumzworld
Baby & Kids · MENA
Mumzworld sponsored ads for a CPG baby-care launch

Full-funnel Mumzworld activation — sponsored products, social and CRM — delivered an 8.1× ROAS on a new SKU listing.

8.1×
ROAS
#1
category rank
40K
SKU orders

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