Proof of performance across MENA.
17 case studies spanning fintech, retail, entertainment, real estate, FMCG, luxury and QSR — delivered for international brands through global agencies.
Dubai Design District (d3) — 32% over-plan at 77.73% VTR
SmartView delivered 3.6M views against a 2.7M booking on a design-led destination narrative for d3.
Read case studyWIO Bank — 82% over-plan on a digital-bank launch
SmartView precision targeting delivered 200K views against 110K booked — 82% over plan at 62% VTR on long-form finance video.
Read case studyHitachi — 78.39% VTR matched across two markets
996K views per market, both KSA and UAE, at an identical 78.39% VTR — a premium appliance video benchmark.
Read case studySubway — 78% VTR on a QSR video push
600K views delivered, 78% VTR — well above QSR video benchmarks, with SmartView audience layering on young-adult QSR signals.
Read case studySolaya Central (Meraas) — 2.2M views at 71% VTR
Luxury real-estate reach on premium lifestyle and travel supply, with SmartView audience layering on HNW and international-buyer intent.
Read case studyCity Walk (Meraas) — two audiences, one SmartView plan
1.4M views at 61% VTR across resident leisure and inbound traveller audiences — two lanes in parallel, one plan.
Read case studyMiral × Warner Bros — tentpole entertainment moment
SmartView on YouTube delivered 350K views at 68.85% VTR on a Warner Bros–themed activation at Yas Island.
Read case studyTwinings — FMCG awareness at 24M impressions
24M impressions delivered against a 22.8M booking — 5.3% over plan, 100% premium supply, across KSA.
Read case studyLancôme — SmartView attention play on YouTube
SmartView audience-first targeting drove 71% VTR and lifted brand favourability by 9pts in post-campaign BLS.
Read case studyNescafé Ice Roast — premium video that beat plan
Programmatic pre-roll at scale across premium MENA inventory beat the impression plan by 2.4% and delivered a 1.13% CTR.
Read case studyCentrepoint Ramadan — sponsored products on Landmark 1P data
Sponsored product placements on Centrepoint during peak season delivered 6.2× ROAS and a 38% uplift in category share.
Read case studyMumzworld sponsored ads for a CPG baby-care launch
Full-funnel Mumzworld activation — sponsored products, social and CRM — delivered an 8.1× ROAS on a new SKU listing.
Read case studyWatchIt exclusive — CTV reach for a telco launch
Prime-time CTV on MENA's exclusive WatchIt platform delivered 94% completion rate and 22% incremental reach on top of linear.
Read case studySnapchat Commercials — fashion brand back-to-school push
Non-skippable Snap Commercials with AR try-on generated 2.3× swipe-up rate vs benchmark and a 4.9× store-visit uplift.
Read case studyAjmal Perfumes — native content discovery at scale
In-feed native on premium MENA publishers combined with retargeting lifted e-commerce sessions by 58% during Eid.
Read case studyHomes R Us — always-on display & native
Premium display plus native storytelling across MENA publishers drove a 3.1× lift in consideration and reduced CPL by 42%.
Read case studyIn-game intrinsic placements across EA FC & Roblox
Brand lift study run via attention scoring showed a 14pt lift in unaided recall among 18–34 gamers.
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