Adelaide attention
Adelaide attention scoring on every placement — the industry-leading proxy for outcomes that viewability and completion alone can't predict. DigiMotive is an Adelaide partner.
How it works
Every DigiMotive plan ships with a measurement framework — not a post-campaign scramble. Attention metrics, Brand Lift Studies, footfall attribution, closed-loop retail ROAS and third-party viewability all live inside the plan from day one.
We map the right combination of measurement to the KPI — awareness, consideration, footfall, sale or spec. Every plan names its measurement tools before it goes live.
Adelaide attention scoring on every placement — the industry-leading proxy for outcomes that viewability and completion alone can't predict. DigiMotive is an Adelaide partner.
How it worksExposed-vs-control methodology that proves awareness, consideration and preference lift — the outcome brand marketers care about.
How it worksDevice-ID to GPS to store-visit matching — the measurement retail and QSR clients lean on to prove that digital drove physical.
How it worksRetailer 1P data flows back to the buy — Landmark, Mumzworld, Sharaf DG, Union Coop and the rest of the 54-retailer network report ROAS per SKU, per audience.
How it worksViewability and VCR tell you an ad had the chance to be seen. Attention tells you whether it was seen — and for how long.
DigiMotive is a partner of Adelaide, the industry's leading attention measurement vendor. Adelaide's AU (Attention Units) score uses a panel-based modelling approach combined with industry-wide signals — device, format, placement, creative and context — to return an attention score on every placement, benchmarked against category.
Adelaide AU outperforms MRC viewability as a predictor of brand lift across their published book of case studies — and it's the attention standard we run on every SmartView, CTV and programmatic plan that has awareness or consideration as a KPI.
"50% of the ad was on screen for at least 1–2 seconds." Pass/fail on a technical threshold.
"The viewer actively looked at this ad for X seconds." A continuous score that correlates with recall and lift.
Adelaide AU is available as a measurement layer on SmartView, programmatic video, CTV and gaming plans. Ask your DigiMotive contact to include it in your next plan.
A four-step deterministic methodology that measures incremental awareness, consideration or preference between an exposed group and a control — the measurement brand marketers and CMOs can defend.
Aided awareness, ad recall, message association, consideration or preference — we pick the question the campaign was designed to move, and write the survey around it before anything goes live.
Device-graph matching splits survey responses into two statistically-matched cohorts — one that saw the campaign, one that didn't. Same market, same audience, same time window.
Short intercept survey served across publisher network and/or panel — high-fidelity, non-hypothetical questions, MENA-native Arabic-first phrasing where relevant.
Percentage-point and relative lift between the two groups, cut by demo, market, creative and placement — so you know not just whether it worked, but which version worked best.
Typical cadence: BLS runs on campaigns with ≥$50k working media and ≥4 weeks in flight. Report lands 2–3 weeks post-campaign end. DigiMotive runs BLS regularly across our book of business — on launches, tentpoles and always-on brand campaigns.
For retail, QSR, auto, DXB experiences and anyone else whose conversion happens in a real-world store — a three-step methodology that ties digital exposure to in-store visit.
On every exposed impression — SmartView, programmatic display, CTV, video — we capture the hashed, opt-in device identifier of the viewer.
Location SDK data (permission-granted, privacy-safe, GDPR-compliant partners) tracks where that same device moved in the days following exposure, with a matched control cohort.
Geofence every store in the brief. Match device dwell-time against the fence. Report the incremental visit rate between exposed and control — in absolute visits and in lift.
Typical cadence: Footfall report runs on campaigns with ≥10 physical store locations or a single high-traffic location. Minimum 3-week attribution window post-exposure.
Our 54-retailer network means the impression, click and transaction live in the same data layer. ROAS, CPA and incrementality are computed per SKU, per audience, per placement — and report inside 72 hours of campaign end.
Sponsored product, sponsored display and banner placements on Landmark, Mumzworld, Sharaf DG, Union Coop and 50+ more — ROAS closes in the same checkout the ad ran next to.
Retailer 1P audiences activated on programmatic, social and CTV — with exposure-to-purchase matching closed via the retailer's own transaction log, not a probabilistic model.
For spends ≥$30k, a control audience is held out at the DSP level so the ROAS number is genuinely incremental — not just last-click-attributed.
Every DigiMotive plan lands with a benchmark column — drawn from our own book of business across 200+ advertisers. Here are the current 2026 Q1 medians per format.
| Format | Viewability | VTR / VCR | CTR | Attention Index |
|---|---|---|---|---|
| SmartView (YouTube) | 92%+ | 68–78% | 0.45% | Above category |
| SmartView (Meta) | 96%+ | 55–65% | 1.2% | Above category |
| WatchIt CTV | 100% | 95%+ (non-skip) | n/a | Top quartile |
| Programmatic Video | 85%+ | 72%+ | 0.8–1.2% | On benchmark |
| Rich Media Display | 78%+ | n/a | 1.8–2.5% | Top quartile |
| Retail Sponsored Product | n/a | n/a | 0.9–1.4% | ROAS 4–8× |
| In-game Rewarded Video | 100% | 95%+ (forced) | n/a | Above category |
Benchmarks refreshed quarterly. Your plan gets the latest numbers.
We're one of the first media partners in the region to price and optimise on the carbon emissions of a digital buy — not just on CPM.
Our sustainable-campaign methodology — the one that won Bronze at MDA 2024 for Du — measures the end-to-end emissions of each placement across ad serving, data transfer, device energy and creative weight, then optimises the mix toward lower-footprint supply without giving up the KPI.
Du · "Digital by Cause" · MDA 2024 Bronze
A full-funnel campaign that combined low-carbon supply selection, dynamic creative optimisation for minimum file weight, and CTV bidding on high-efficiency device-maker inventory — delivering the client KPI with a measurably smaller carbon footprint.
See the caseTell us the KPI. We'll come back with the inventory mix and the measurement tools that'll prove the number at the end.