Client
DHRE · Dubai Design District (d3)
Case Study · Design Destination · UAE
Dubai Design District — 32% over-plan at 77.73% VTR.
A design-led destination needed quality awareness across creatives, designers, and design-interested audiences. SmartView delivered 3.6M views against 2.7M booked — 32% over plan, at 77.73% VTR.
The challenge
A niche creative audience — at real scale.
Design-interested audiences are small, high-value and notoriously difficult to reach at scale without spilling into generic lifestyle audiences.
The brief asked for 2.7M booked views against this audience — while holding a VTR north of 70% on long-form creative showcasing the district.
The strategy
Creative-audience SmartView.
Design & creative audience layers
SmartView segments layered on architecture, interiors, fashion, design-tech, creator and agency-professional signals.
Creator-first content supply
YouTube supply filtered toward design, architecture and creator-led lifestyle channels — natural homes for a design-destination story.
Completion-optimised delivery
Spend shifted in-flight toward placements holding 75%+ VTR on the long-form creative.
The results
3.6M views. 32% over-plan. 77.73% VTR.
3,600,000
Views delivered
vs 2.727M booked
+32%
Over-plan
booked views
77.73%
VTR
long-form creative
Creative
Audience
design + agency + maker
Planning a SmartView campaign?
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