Client
Hitachi
Case Study · Home Appliance · KSA + UAE
Hitachi — 78.39% VTR across KSA and UAE.
A premium home-appliance brand needed high-quality video engagement across two markets. SmartView on YouTube delivered 996K views each against 952K booked at 78.39% VTR — in both KSA and UAE.
The challenge
Premium appliance video — two markets, one VTR benchmark.
Premium home appliance video is long-form, feature-heavy and easy to skip. Most YouTube campaigns for this category land in the 40–55% VTR range.
The brief was to land a single VTR benchmark across both KSA and UAE — not average a weak market with a strong one.
The strategy
Market-specific SmartView, shared VTR bar.
Local intent layers
Two market-specific SmartView segment stacks — KSA home-owner/home-improvement and UAE homeowner/renter-upgrader intent.
Category-rich supply
YouTube supply filtered to home, interior, lifestyle and family channels where appliance storytelling performs.
Market-parity bidding
In-flight optimisation ensured KSA and UAE didn't drift apart on VTR — both landed at 78.39%.
The results
996K views per market. 78.39% VTR in both.
996,000
Views per market
vs 952,000 booked each
78.39%
VTR
both KSA and UAE
+4.6%
Over-plan
each market
2
Markets
matched benchmark
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