Client
Homes R Us
Case Study · Home & Living · UAE
Homes R Us — always-on display & native across premium MENA publishers.
A consideration and lead-gen play on Gulf News and Al Arabiya for a UAE home-furnishings retailer. Premium display paired with native storytelling — measured on incremental consideration, not just impressions.
The challenge
Turn always-on display into actual consideration lift.
Homes R Us had been running broad display with falling efficiency. Clicks were up, CPL was trending the wrong way, and brand tracking wasn't moving.
The brief was to rebuild the plan around premium supply only, prove the consideration lift with a study, and bring CPL back under control — without dropping reach.
The strategy
Premium-only display plus native storytelling on two flagship publishers.
Premium display
High-viewability placements on Gulf News and Al Arabiya — masthead, in-article and ROS — with every impression measured for brand suitability.
Native storytelling
Editorially-aligned native articles on home trends and Ramadan entertaining, distributed across both publishers' home and lifestyle sections.
Consideration study
Pre/post brand-lift survey isolating consideration among exposed vs control audiences, with attention scoring on every placement.
The results
Consideration up, cost down, reach held.
3.1×
Consideration lift
Exposed vs control
-42%
CPL
vs prior quarter
12M
Impressions
100% premium supply
78%
Viewability
IAS verified
Want premium display that actually moves consideration?
We'll build a plan across Gulf News, Al Arabiya and the rest of the MENA publisher network — with a measurement framework baked in.