Client
Lancôme (L'Oréal Luxe)
Case Study · Luxury Beauty · GCC
Lancôme — SmartView attention play on YouTube.
SmartView's audience-first targeting on YouTube drove premium video completion and measurable brand lift for a GCC hero launch.
The challenge
Move consideration, not just impressions.
Lancôme needed a premium video campaign that didn't just "run" — it had to move favourability among HNW women 25–54 in the GCC.
The brief ruled out skippable pre-roll and heavy frequency: this was about high-attention, single-exposure storytelling on screens where luxury creative actually lands.
The strategy
SmartView on YouTube — data layers, attention scoring and brand-safe context.
Non-skip TrueView
Premium non-skip formats on long-form beauty, fashion and lifestyle YouTube content, frequency-capped at 3.
Attention measurement
Adelaide AU attention scoring layered on every placement, with underperforming surfaces cut in-flight.
Brand Lift Study
Pre/post Kantar BLS across awareness, consideration and favourability — tied directly to ad exposure.
The results
Premium video that moved the brand metric that mattered.
71%
Video completion rate
vs 42% YouTube benchmark
+9pt
Favourability lift
Post-campaign BLS
4.8M
Views
GCC HNW 25-54
85
Attention score
Adelaide AU
Ready to run premium video that moves the needle?
We'll design a SmartView plan tailored to your brand, audience and KPI in under 24 hours.