Client
Global beauty brand
Case Study · Retail Media · UAE, KSA
Centrepoint Ramadan — sponsored products, powered by Landmark 1P data.
A full-funnel retail-media push on Centrepoint during peak season — sponsored product and display ads on Centrepoint's own site, targeted with Landmark Group first-party shopper signals.
The challenge
Win share in a crowded Ramadan beauty category.
The client needed to win shelf-visibility on Centrepoint's busiest two weeks of the year without overspending on display that wouldn't convert.
Landmark Group's 1P data gave us a unique unlock: we could target users who had previously browsed or bought adjacent SKUs, then serve them sponsored placements in the exact context where they'd add to basket.
The strategy
On-site sponsored media powered by retailer 1P data.
Sponsored Products
Bid-based placements at the top of search and category pages, converting shopper intent directly into sales.
Sponsored Display
Homepage and product-detail-page banners built from 1P audiences: "category browsers", "cart abandoners", "loyalists".
Closed-loop measurement
Every impression tied to a Landmark SKU, so ROAS was measured on actual transactions — not attributed clicks.
The results
Retail media at peak season, done right.
6.2×
ROAS
vs 2.8× category average
+38%
Category share
Peak Ramadan week
1.9M
Shoppers reached
With 1P targeting
-31%
CPA
vs prior Ramadan
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