Client
Global beauty brand
Case Study · Retail Media · UAE, KSA
Centrepoint Ramadan — sponsored products, powered by Landmark 1P data.
A full-funnel retail-media push on Centrepoint during peak season — sponsored product and display ads on Centrepoint's own site, targeted with Landmark Group first-party shopper signals.
The challenge
Win share in a crowded Ramadan beauty category.
The client needed to win shelf-visibility on Centrepoint's busiest two weeks of the year without overspending on display that wouldn't convert.
Landmark Group's 1P data gave us a unique unlock: we could target users who had previously browsed or bought adjacent SKUs, then serve them sponsored placements in the exact context where they'd add to basket.
The strategy
On-site sponsored media powered by retailer 1P data.
Sponsored Products
Bid-based placements at the top of search and category pages, converting shopper intent directly into sales.
Sponsored Display
Homepage and product-detail-page banners built from 1P audiences: "category browsers", "cart abandoners", "loyalists".
Closed-loop measurement
Every impression tied to a Landmark SKU, so ROAS was measured on actual transactions — not attributed clicks.
The results
Retail media at peak season, done right.
6.2×
ROAS
vs 2.8× category average
+38%
Category share
Peak Ramadan week
1.9M
Shoppers reached
With 1P targeting
-31%
CPA
vs prior Ramadan
Inside the Landmark audience
Who you're actually reaching on Centrepoint & Landmark.
The insight that makes 1P targeting work. Landmark Group's shopper base across Centrepoint, Lifestyle, Max, Home Centre and Splash — aggregated into the audience pool DigiMotive activates.
3.2M+
Unique shoppers across GCC
68%
Women 25–44 · high purchase frequency
4.8×
Avg. annual category buys per household
UAE · KSA · KWT · BHR · QAT · OMN
Six-market GCC footprint
Fashion & apparel
Centrepoint, Splash, Max — family & value fashion, all age brackets.
Home & lifestyle
Home Centre, Lifestyle, Shoe Mart — nesting audiences, Ramadan refresh shoppers.
Family & kids
Babyshop & Splash family segments — parents, back-to-school, gifting peaks.
Want to tap retail media for your next peak moment?
Ask us how Landmark, Mumzworld, Danube and Union Coop 1P data can power your campaign.