Client
Miral Group (Warner Bros activation)
Case Study · Entertainment · UAE
Miral × Warner Bros — SmartView for a tentpole entertainment moment.
A Warner Bros–themed activation at Yas Island needed premium video at scale across a young-family audience — SmartView on YouTube delivered 12% over-plan and a 68.85% VTR.
The challenge
Standing out around a global IP moment.
Warner Bros franchises attract huge attention but also huge competition during key release windows. The brief was reach and quality video engagement with UAE families — not impressions counted behind the scenes.
The plan had to over-index on completed views and skew toward premium content environments rather than chase the cheapest possible CPM.
The strategy
Audience-first SmartView on YouTube.
Family & entertainment audience
SmartView layers combining 1P intent, interest segments and demographic filters to concentrate spend on parents of 5–14s in the UAE.
Premium content inventory
Creator + content inventory filtered toward family entertainment, movies and theme-park channels — reducing spill-over to low-quality environments.
Quality-first bidding
Bid strategy tuned to completion rate, not just impressions — trading lower frequency for higher VTR on the right audience.
The results
12% over-plan on a premium video KPI.
350,973
Views delivered
vs 312,500 booked
+12%
Over-plan
on booked views
68.85%
VTR
YouTube SmartView
1×
Premium supply
family entertainment only
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