Client
Youth fashion retailer
Case Study · Fashion · KSA
Snap Commercials + AR — a fashion back-to-school push.
Non-skippable Snap Commercials paired with an AR try-on lens drove swipe-up engagement and measurable store-visit uplift for a youth-focused fashion brand in KSA.
The challenge
Turn Snap attention into actual foot-traffic.
Snap indexes high among KSA Gen Z — the exact audience the brand needed for back-to-school. But previous Snap buys had driven swipes without proving a hard business outcome.
The brief was to use Snap's most premium non-skip format, add an AR try-on that actually reflected the collection, and measure the real-world outcome: store visits.
The strategy
Non-skip Commercials, AR try-on, store-visit measurement.
Snap Commercials
Non-skippable 6-second Commercials running in-between premium Discover content — only placement mix Snap reserves for a managed-service partner.
AR try-on Lens
Custom AR Lens built with Snap creative services — let users try the back-to-school capsule on their own face and share the results.
Store-visit measurement
Snap's location graph matched Lens and swipe-up engagers to physical store visits, with a control group to prove incremental lift.
The results
Snap attention turned into store visits.
2.3×
Swipe-up rate
vs category benchmark
4.9×
Store-visit lift
Exposed vs control
6.4M
Reach
KSA Gen Z 13-24
31s
Avg Lens play-time
Benchmark: 14s
Want Snap Commercials tied to a real-world outcome?
We activate Snap end-to-end across every Snapchat market, with AR builds and store-visit measurement in the plan.