Client
DHRE · Meraas · Solaya Central
Case Study · Real Estate · UAE
Solaya Central — premium real-estate reach at 71% VTR.
A Meraas luxury-living launch needed 2M+ scaled video views against a high-intent audience. SmartView delivered 2.2M views at 71% VTR — quality reach across a long-form real-estate narrative.
The challenge
Luxury real-estate at real scale — without losing the audience.
High-end real-estate video is inherently long-form — lifestyle, amenity and location storytelling. That works against typical YouTube skip behaviour.
The brief was scale (2M+ views) without dropping the VTR that actually proves the creative is being watched.
The strategy
Premium audience × premium inventory.
High-intent audience layers
SmartView segments built on affluent UAE, international buyer, investor and luxury-lifestyle signals.
Location-rich creator supply
YouTube supply focused on travel, interiors, lifestyle and Dubai-centric channels — environments where long-form lifestyle narratives are expected.
Over-delivery insurance
Pacing engineered to comfortably exceed the booked view target while holding VTR above 70%.
The results
2.2M views. 71% VTR. Over-plan.
2,200,000+
Views delivered
vs 2.194M booked
71%
VTR
premium long-form
100%
Premium supply
lifestyle & travel
UAE
Affluent audience
HNW + intl. buyer
Planning a SmartView campaign?
We'll match the right audience layers and publisher supply to your KPI — and prove the lift with brand-lift or attention studies.