Client
Subway
Case Study · QSR · UAE
Subway — 78% VTR on a QSR video push.
A global QSR brand needed young-adult awareness with real video engagement. SmartView delivered 600K views at 78% VTR — well above typical QSR video benchmarks.
The challenge
QSR video that doesn't feel like a QSR banner.
QSR video is one of the most skipped formats on YouTube. Hitting awareness KPIs often means buying cheap impressions and accepting poor watch-through.
Subway needed awareness at scale but with real engagement — a VTR target that would tell the story of how the creative actually performed, not just how many views it was bought against.
The strategy
Creative-to-audience precision.
Young-adult QSR audience
SmartView audience layers focused on 18–34 UAE residents with QSR, food-delivery and lunchtime interest signals.
High-engagement placements
Inventory filtered toward food content, lifestyle and entertainment creator channels known for holding QSR-aligned audiences.
VTR-led optimisation
Spend shifted in-flight toward placements delivering above-benchmark VTR — cutting under-performers fast.
The results
600K views. 78% VTR.
600,000
Views delivered
vs 583,333 booked
78%
VTR
above QSR benchmark
+2.9%
Over-plan
booked views
18-34
Target audience
SmartView layered
Planning a SmartView campaign?
We'll match the right audience layers and publisher supply to your KPI — and prove the lift with brand-lift or attention studies.