Client
Leading KSA telco
Case Study · Telco · KSA
WatchIt exclusive — CTV reach for a KSA telco launch.
A prime-time CTV push on MENA's largest Arabic SVOD platform — DigiMotive's exclusive WatchIt inventory — delivered broadcast-grade completion rates plus meaningful incremental reach on top of the linear plan.
The challenge
Reach the KSA viewers linear can't.
The client's launch had a heavy linear TV buy, but planning analysis showed a meaningful share of the target audience had shifted from broadcast to on-demand streaming — and the frequency on linear was wasting budget.
The brief: find the high-attention, co-viewed reach linear was missing, and prove the incremental lift on top of the broadcast plan.
The strategy
Exclusive Arabic CTV, prime-time only, measured against linear.
Prime-time CTV
Non-skippable mid-roll on WatchIt's premium Arabic drama and sport long-form — the same moments the linear plan was buying, on the screens linear couldn't deliver.
Reach de-duplication
Cross-screen reach modelling against the client's linear plan to target households and co-viewers the broadcast buy was missing, with frequency capped to avoid overlap.
Incrementality measurement
Post-campaign brand-lift study comparing exposed vs unexposed households, plus reach modelling to quantify the true incremental audience on top of linear.
The results
CTV reach linear couldn't buy.
94%
Video completion rate
Non-skippable prime-time
+22%
Incremental reach
On top of linear
3.6M
Households
De-duped vs broadcast
+11pt
Ad recall lift
Post-campaign BLS
Want the CTV reach linear can't deliver?
WatchIt is ours exclusively across every MENA market except Egypt. Tell us the launch and we'll plan the incremental big-screen reach.