Client
WIO Bank
Case Study · Fintech · UAE
WIO Bank — digital-bank launch with 82% over-plan delivery.
A UAE digital challenger bank needed affluent professionals engaging with long-form product video. SmartView precision targeting delivered 200K views against a 110K booking — 82% over plan.
The challenge
Reach affluent professionals, with video that actually gets watched.
Fintech audiences are hard to reach and even harder to hold — most pre-roll gets skipped in under 10 seconds on a product explainer.
The brief was a quality-first long-form video that would hold attention among UAE affluent, knowledge workers and SME decision makers.
The strategy
Affluent SmartView on YouTube.
Affluent intent layers
SmartView segments built around fintech research, SME finance content, tech-early-adopter and affluent lifestyle signals.
Long-form placement filter
Inventory filtered to business, tech, finance and premium how-to content — where long-form attention is naturally higher.
Completion-first bidding
Bid strategy optimised for completed views rather than CPM — trading cheap impressions for real watch-through.
The results
82% over plan. 62% VTR on a long-form finance explainer.
200,000
Views delivered
vs 110,000 booked
+82%
Over-plan
on booked views
62%
VTR
long-form video
UAE
Affluent audience
SmartView layered
Planning a SmartView campaign?
We'll match the right audience layers and publisher supply to your KPI — and prove the lift with brand-lift or attention studies.